What is Your Facebook Welcome Tab Strategy?

If you read information on best practices for Facebook business pages, the creation of a custom welcome tab is usually one of the first things mentioned. A welcome tab is a special tab created to greet new visitors to your page. Welcome tabs are usually set as the default tab for people that have not Liked your page; meaning new visitors are automatically taken to the welcome tab rather than your Wall.

Once someone Likes your page, the next time they visit, they are taken to your Wall. Without a welcome tab new visitors are taken to your Wall, which is generic (all Walls look the same) and not very welcoming. A welcome tab addresses these issues. It gives you a dedicated space to communicate with new visitors. The question then becomes how will you use this space? What will be your Facebook welcome tab strategy? After viewing many welcome tabs for small and medium-sized businesses, I believe an effective welcome tab should do the following:

1. Welcome new visitors to the page
2. Explain what your company does and the value it provides
3. Offer reasons why someone should Like your page
4. Invite visitors to Like your page

How you incorporate these elements is up to you, but the key is to keep it simple. Take theBerry Network welcome tab. We use a combination of text and video to welcome new visitors, explain the value we offer, and encourage them to Like our page. The tone of the writing is relaxed and inviting. We are not trying to sell anything or trying to impress someone with corporate speak or buzz words. We don’t use gimmicks or offer rewards in return for a Like.

Unfortunately, many welcome tabs fail to use this simple approach. Many companies still dump new visitors on their wall. Others use reveal tabs that hide content that is only revealed after a person Likes the page. Why should someone have to Like a page before they can see the content? Since a Like is equal to an endorsement, how can someone endorse something they haven’t seen? You might get a few more likes because of the curiosity factor, but it won’t help with engagement. Still others welcome tabs are cluttered with so much content they leave you scratching your head wondering what they are trying to communicate.

So what is your Facebook welcome tab strategy? How do you use your welcome tab to turn visits into Likes? Please share your comments.

Source: Social Media Today

Original Article 

How to get web traffic using Facebook

Having just passed its' 500 millionth user worldwide Facebook is one of the most important platforms you can use to generate additional web traffic to your website or page. If you target marketing and social media networking via Facebook - and it's free - you can get a significant amount of highly targeted traffic.

Within those 500+ million users, there are a significant amount of potential leads for your business, but before you plunge into marketing to everyone there are very important aspects you must take into account before you begin.

First you need to target your market, by doing your own research, and it can take quite a bit of time, but there are already many successful businesses already profiting from their Facebook marketing. Start by adding friends to your page, once added you can view their profile and gain an insight into their background, if they are associated with any groups, and if their interests connect with yours.

Bare in mind though, that Facebook is the 'social' network, when first connecting keeps your posts and updates friendly, non-sales oriented, but do offer valuable content such as tips and techniques on your relevant industry. Also add a fan (like) page and load it with quality content to warm your leads up. Once you have provided this content you can start to add links to your site and special offers to your new friends. The more relevant the content, the more likely your prospects will turn into clients.

Join various groups on Facebook - there are hundreds and hundreds, and some more than likely, will cater to your business or product. The groups can give you access to a huge amount of people who are already interested in what you have to offer. Start posting on discussion boards, post your own ideas and tips and answer other's questions, this way other members of the groups will add you as a friend.

Start off with the mindset of making friends, not clients, and eventually it will evolve into a great marketing campaign naturally.

When posting, include personal anecdotes, useful information without pitching your business - remember, very important - do NOT sell yourself immediately - but do post things that will encourage people to engage back with you. Also include a link to your blog, it's not a direct promotion but a subtle one which should include your website link - just a little way to let your friends know you do have a business too!

If you can gain respect, response and recognition on Facebook, you will soon find yourself with an ever-growing following to your fan page, home page, blog, groups, there's limitless possibilities. And go ahead and create your own group(s), encourage other group members to join yours, soon you will have a huge sphere of influence through which to grow your business and reputation.

Source: 

James Hickey
Master Business Consultant

http://www.SDCCPRO.com http://www.sd-entrepreneur.com

The Facts About Facebook you probably didn't know....

1.     By summer of 2010, facebook officially passed 500 MILLION users. (That is about the entire population of the European Union)

2.      “Facebook Addiction Disorder” has officially been deemed a mental health disorder by psychologists.

3.     77% of workers who have a facebook account, admit to using it at work.

4.     Facebook is the most trafficked website in the world. Even more than GOOGLE.

5.     The Average facebook user has 130 facebook friends.

6.     There are about 30 million new photo uploads each day.

7.     The Average facebook user spends 55 minutes a day on the site.

8.     Facebook has an about 10,000 servers to support the infrastructure.

9.     More than 30 billion pieces of content are shared on facebook every month.

10.   More than 66% of facebook users have a college education. Perfect for businesses to advertise to.

11.   More than 150 Million users access facebook through their mobile devices.

12.   Facebook has a  partnership with AMAZON to provide users with Purchase Recommendations.

13.   It is estimated that facebook has doubled it's profits every year since it was founded, currently valued upwards of 20 BILLION.

14.   Advertising on facebook has tripled in the last year.

15.   On average, facebook consumes 4.5% of corporate bandwidth. Accounting for 7% of all outward business traffic.

16.   The average user is a fan of 4 Pages.

17.   People who access facebook via mobile devices are twice as active as computer users.

18.   Facebook has become the business networking forum.

19.   60% of the world's top retailers have an active presence on facebook.

20.   81% of business executives state that facebook marketing boosts sales and customer relationships.

21.   Over 1.5 million local businesses have active facebook Pages.

22.   63% of marketing agencies have implemented Social Media programs.

23.   Almost ½ of all facebook members admit that they use it for businesses purposes.

24.   Facebook provides Page owners with key demographic research of their fans.

25.   31% of consumers state that they look up retailers on their facebook page, almost doubling since last year.

    

The Power of Social Media!!

Using Facebook, Twitter and Digg to get traffic on my blog

A few weeks ago I submitted my websites to Bing, Google and Yahoo. Whenever I search for “fun for today blogspot” you’ll find me on top of all the search results. That may look like a good thing. But, whenever i shorten my search to fun for today I drop down and you won’t find me on the first (few) pages. On Google you’ll find me, but on yahoo and Bing I can’t find the blog back. I’ll give it some more time before I start my research on this issue. 

Search Results for Fun For Today Blogspot

What I want to write about today is my mix of social media I use to generate traffic on my Blog.  I created a Facebook Fanpage, a Twitter account and a DIGG account. I figured if I want any traffic on my blog fast I’ll need social media to accelerate it. As you can see in the picture I called them all the same and also use them for the same purpose. You can imagine what I post on them to redirect the members to my Blog. But how do you get Followers on Twitter, Facebook and Digg. 

Facebook, twitter, Digg accounts for Fun For Today

Well I started googeling how I can get followers on twitter fast and free. And what happens then is that you get all kinds of crappy, crazy, funny and most of all spammy systems that promise anything between 500 and 5000 followers in a few days. And you’ll be surprised on how much effort people put in making these spammy sites. Wel after a day or so I found Twiends.com.  This site is brilliant. Let me explain to you how it works.

If you go to Twiends you have to log in with your Facebook and/or Twitter account. And then you’re ready to start. What they do is: They give you credits for every account you follow on twitter or every page you “like” on facebook. You can get credits anywhere between 1 and 10 for each follow or “like”. With the credits you earn you can pay the followers that want to follow you. It’s based on reciprocity. It works best with Twitter. Up till now i got about 2500 followers in a little less than 2 weeks. On facebook I got about 370 members on my page. You can also filter members on interests.  

Twiends

The effect is pretty amazing. Not yet what I’m looking for, but it’s interesting. Every time I post my bloglink on Twitter you see the amount of page views grow. Same thing for Facebook.  The last week I got an average of about 100 unique visitors daily. Which to me is impressive cause I’m just an amature trying to find out how the blogging world works.

Digg is social network I still need to focus on. But it is on my to do list. So as soon as I have more info on Digg I’ll write a post on it.

If any of you have suggestions, questions or comments on how I’m approaching my blog project please do share.

Till the next!

 Fun For Today

Links:

Facebook

Twitter

Digg

Twiends