Blog ping service Fun for today!: 2011-02-13

Friday, February 18, 2011

Google's search

Before you even enter your query in the search box, Google is continuously traversing the web in real time with software programs called crawlers, or “Googlebots”. A crawler visits a page, copies the content and follows the links from that page to the pages linked to it, repeating this process over and over until it has crawled billions of pages on the web.
Next Google processes these pages and creates an index, much like the index in the back of a book. If you think of the web as a massive book, then Google‘s index is a list of all the words on those pages and where they‘re located, as well as information about the links from those pages, and so on. The index is parceled into manageable sections and stored across a large network of computers around the world.
When you type a query into the Google search box, your query is sent to Google machines and compared with all the documents stored in our index to identify the most relevant matches. In a split second, our system prepares a list of the most relevant pages and also determines the relevant sections and bits of text, images, videos and more. What you get is a list of search results with relevant information excerpted in “snippets” (short text summary) beneath each result.
Describing the basic crawling, indexing and serving processes of a search engine is just part of the story. The other key ingredients of Google search are:
  • Relevance. As Larry said long ago, we want to give you back “exactly what you want.” When Google was founded, one key innovation was PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data. Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis. For example, we offer personalized search results based on your web history and location.
  • Comprehensiveness. Google launched in 1998 with just 25 million pages, which even then was a small fraction of the web. Today we index billions and billions of webpages, and our index is roughly 100 million gigabytes. We continue investing to expand the comprehensiveness of our services. In 2007 we introduced Universal Search, which made search more comprehensive by integrating images, videos, news, books and more into our main search results.
  • Freshness. In the early days, Googlebots crawled the web every three or four months, which meant that the information you found on Google typically was out of date. Today we’re continually crawling the web ensuring that you can find the latest news, blogs and status updates minutes or even seconds after they’re posted. With Realtime Search, we’re able to serve up breaking topics from a comprehensive set of sources just moments after events occur.
  • Speed. Our average query response time is roughly one-fourth of a second. In comparison, the average blink of an eye is one-tenth of a second. Speed is a major search priority, which is why in general we don’t turn on new features if they will slow our services down. Instead, search engineers are always working not just on new features, but ways to make search even faster. In addition to smart coding, on the back end we’ve developed distributed computing systems around that globe that ensure you get fast response times. With technologies like autocomplete and Google Instant, we help you find the search terms and results you’re looking for before you’re even finished typing.
Source: Google

Fun For Today Twitter Profile Widget.


Sunday, February 13, 2011

Nokia and Microsoft plan to form a strategic partnership!

LONDON – Feb. 11, 2011 – Nokia and Microsoft today announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem.
Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while extending established products and services to new markets.
Under the proposed partnership:
Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
Bing would power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter would provide search advertising services on Nokia’s line of devices and services.
Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience
Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.
“Today, developers, operators and consumers want compelling mobile products, which include not only the device, but the software, services, applications and customer support that make a great experience,” Stephen Elop, Nokia President and CEO, said at a joint news conference in London. “Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivalled global reach and scale. It’s now a three-horse race.”
“I am excited about this partnership with Nokia,” said Steven A. Ballmer, Microsoft CEO. “Ecosystems thrive when fueled by speed, innovation and scale.The partnership announced today provides incredible scale, vast expertise in hardware and software innovation and a proven ability to execute.”
Please visit www.nokia.com/press for press materials.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device - from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.


DISCLAIMER
Nokia and Microsoft have entered into a non-binding term sheet. The planned partnership remains subject to negotiations and execution of the definitive agreements by the parties and there can be no assurances that the definitive agreements would be entered into.
FORWARD-LOOKING STATEMENTSIt should be noted that certain statements herein which are not historical facts are forward-looking statements, including, without limitation, those regarding: A) the intention to form a strategic partnership with Microsoft to combine complementary assets and expertise to form a global mobile ecosystem and to adopt Windows Phone as our primary smartphone platform, including the expected plans and benefits of such partnership; B) the timing and expected benefits of our new strategy, including expected operational and financial benefits and targets as well as changes in leadership and operation structure; C) the timing of the deliveries of our products and services and their combinations; D) our ability to develop, implement and commercialize new technologies, products and services and their combinations; E) expectations regarding market developments and structural changes; F) expectations and targets regarding our industry volumes, market share, prices, net sales and margins of products and services; G) expectations and targets regarding our operational priorities and results of operations; H) the outcome of pending and threatened litigation; I) expectations regarding the successful completion of acquisitions or restructurings on a timely basis and our ability to achieve the financial and operational targets set in connection with any such acquisition or restructuring; and J) statements preceded by "believe," "expect," "anticipate," "foresee," "target," "estimate," "designed," "plans," "will" or similar expressions. These statements are based on management's best assumptions and beliefs in light of the information currently available to it. Because they involve risks and uncertainties, actual results may differ materially from the results that we currently expect. Factors that could cause these differences include, but are not limited to: 1) whether definitive agreements can be entered into with Microsoft for the potential partnership in a timely manner, or at all, and on terms beneficial to us; 2) our ability to continue to innovate and maintain the vibrancy of our Symbian-based smartphones during the negotiation of the Microsoft partnership and thereafter; 3) the negotiation and implementation of the Microsoft partnership will require significant time, attention and resources of our senior management and others within the company potentially diverting their attention from other aspects of our business; 4) in choosing to negotiate a partnership with Microsoft and utilize Windows Phone as our primary smartphone platform, we may forego more competitive alternatives achieving greater acceptance and profitability in the smartphone market; 5) the Microsoft Windows Phone smartphone platform may not be preferred by application developers, content providers and other partners impairing our ability to build a sufficiently competitive ecosystem for our smartphones; 6) the Microsoft partnership may not achieve the stated goal of producing smartphones which are differentiated from those of our competitors and preferred by our customers and consumers in the expected timeframe, or at all; 7) our ability to change our business model, way of working and culture sufficiently to work effectively and efficiently with Microsoft in order to realize the stated benefits of the partnership in a timely manner, or at all; 8) our ability to effectively and smoothly implement our new leadership and operational structure and to realize the anticipated benefits in a timely manner; 9) the implementation of the Microsoft partnership and the new operational structure may cause disruption and dissatisfaction among employees potentially reducing focus and productivity in some or all areas of our business; as well as the risk factors specified on pages 11-32 of Nokia's annual report Form 20-F for the year ended December 31, 2009 under Item 3D. "Risk Factors." Other unknown or unpredictable factors or underlying assumptions subsequently proving to be incorrect could cause actual results to differ materially from those in the forward-looking statements. Nokia does not undertake any obligation to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise, except to the extent legally required.
Media Inquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com

I love Chitika's mobile ads!

If you’re frequent smartphone user , there is chance that you might notice mobile optimized ads on website or application from the like of Admob. Now Chitika, contextual ads provider it used to be is going to offer Mobile Ads as well. The Mobile ads will only appear on your website if it is viewed from iPhone and Android smartphone only at the moment. If your website hasn’t configure to display any mobile ads, this is just the right time to do. More on that is available below, and don’t worry there is no affiliate link below 
Hi,
We are excited to let you know that we will begin rolling out our new Mobile Ads program across your website(s) today!  Now, in addition to your regular Chitika ad revenue, you will earn even more from these new ads targeted to visitors viewing your website on a mobile device*.
Here are some answers to your questions regarding our new mobile ads:
Why Do I Want Mobile Ads?
Chitika’s mobile ads are designed specifically for mobile users, and should result in more clicks and more revenue from your mobile traffic stream.  The ads are designed to be noticeable on mobile devices without hurting the experience of your site.
When will these ads start to display for my account?
We are rolling these ads out slowly starting with a small portion of traffic, and then we will slowly increase this until mobile ads are live across the entire Chitika network.
What will they look like?
Here is a sample image:


Click here for a large preview of what the mobile ads looks like on an iPhone.
How often will they be displayed?
Mobile ads will be displayed similar to how our 
Select ads are displayed: only when there is a high chance the ad will result in revenue for you.  So in other words, they will not be displayed 100% of the time.

How much revenue will I earn?
Mobile earnings will depend on your mobile traffic and will work very similar to the way you earn revenue from our regular desktop ads.  There will be separate, custom reporting for mobile ads available very soon.
Do I have to make any changes for Mobile ads to be live for my site?
No.  Since you already have our ad code running, Mobile ads will display automatically without any action needed on your part.
What if I don’t want mobile ads displayed on my website(s)?
You can easily disable mobile ads by logging in, and going to ‘My Account’.  You can also
re-enable then later if you change your mind or you’d like to test them out.
If you have any questions, please do not hesitate to contact Chitika's Customer Support

Source: Blogjer
*Chitika mobile ads are currently displayed on the iPhone and Android only.  Other devices will be added soon.